How traditional enterprises "touch the net", Pangcun Town steel furniture industry provides a model. The reporter learned from the 2015 Luoyang City Steel Furniture Industry Annual Meeting on the 15th that the Internet has become an important channel for the city's steel furniture sales. As of now, the city's steel furniture enterprises have achieved online sales of 1 billion yuan.
Pangcun Town is a well-known steel furniture production and marketing base in the country. After more than 30 years of development, there are currently 516 steel furniture companies with sales outlets all over the country, and sales exceeding 50% of the national market, of which office furniture sales account for 80% of sales of similar products. On August 7, 2014, Pangcun Town Government and Alibaba Headquarters reached an agreement, which promoted the launch of Alibaba (Pangcun) steel furniture professional market. Taking the online sales express, 136 enterprises in Pangcun Town have tried online sales. The comprehensive and three-dimensional sales network covers all counties and cities above the county level.
Zhang Jufang, chairman of the Municipal Steel Furniture Association, used the word "innovation" to summarize the development process of the steel furniture industry in Pangcun Town. Innovation has made the steel furniture industry in Pangcun Town develop from a scattered small family workshop to today's industrial cluster, from repeated imitation to today's independent design. Especially in the past two years, the sales model of the steel furniture industry in Pangcun Town has changed from a single fixed point before sales. With the addition of online sales, users can easily place orders with a single mouse click.
"Touch the Net" has made the company taste the sweetness. Ruizhuo has set up a professional sales team of 4 people, set up 2 Tmall flagship stores and several Taobao stores online, and sells more than 80 safes every day, with a monthly turnover of 40 More than 10,000 yuan; Yongsheng Company received orders for 1800 safes only on the "Double Eleven" day; Weitai Locks cooperated with an e-commerce company in Zhengzhou to invest more than 300,000 yuan to build e-commerce steel furniture Supporting industrial chain platform ...